Solved

Scenario 14

question 82

Multiple Choice

Scenario 14.2 Use the following to answer the questions.
Star Supplies, Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add two new service product lines-paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party.
Refer to Scenario 14.2. Star Supplies, Inc. is most likely using which of the following to market its vacuum, floor polisher, and janitorial supplies to its small business customers?

Definitions:

Cold War

A period of geopolitical tension between the Soviet Union and the United States and their respective allies, from the end of World War II in 1945 until the dissolution of the Soviet Union in 1991.

Truman's Policies

Truman's Policies encompass the foreign and domestic policies enacted by President Harry S. Truman, including the Marshall Plan and the doctrine of containment during the Cold War.

Domestic Economic Problems

encompass challenges within a country's economy, such as unemployment, inflation, and deficits, affecting the quality of life of its citizens.

1945-1948

A period immediately after World War II, marked by significant geopolitical changes, including the start of the Cold War and the establishment of the United Nations.