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Explain How the Characteristics of Services Affect the Development and Management

question 205

Essay

Explain how the characteristics of services affect the development and management of marketing mixes.


Definitions:

Time Not Worked

Periods during an employee's scheduled work hours in which they are not engaged in productive work due to breaks, downtime, or absences.

Discretionary

Refers to actions or decisions that are left to an individual's judgment or choice, without strict necessity or guidelines.

Health Care Benefits

Various types of medical support provided by employers, such as insurance coverage for treatments and medications.

Group Life Insurance

A life insurance policy under which a group of people, typically employees of a company, are insured under a single contract at reduced rates.

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