In an Attempt to Attract Customers, Service Marketers Often Promise

question 52

Multiple Choice

In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to

• A) deliver on these promises and risk financial losses and the success of the company.
• B) promise less than they can actually deliver and keep customers away.
• C) make the appearance of their facilities consistent with their promises to customers.
• D) promise too much and cause customer expectations beyond what they can deliver.
• E) make the quality of their services too tangible in the eyes of the customer.

Evaluate how context influences attributions (e.g., work environment versus personal life).

Explain how attributions can lead to rewards or punishments based on dispositional versus situational interpretations.

Understand the concepts and effects of social influence on behavior and attitudes, including the impact of violent pornography and social scripts.

Recognize the significance of physical attractiveness and the mere exposure effect in forming perceptions and relationships.

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Definitions:

Personality Traits

Enduring characteristics or behaviors that define an individual's patterns of thought, feeling, and behavior.

Humanist Psychology

A psychological approach that emphasizes personal growth, resilience, and the achievement of human potential.

Third Force

A term in psychology that refers to the humanistic approach, emphasizing personal growth and self-actualization.

Highly Heritable

Refers to traits or characteristics that have a significant genetic component, meaning they are likely to be passed from parents to offspring.