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List and Explain the Six Distinguishing Characteristics of Service Products

question 19

Essay

List and explain the six distinguishing characteristics of service products. Then discuss some of the marketing issues and problems associated with each characteristic.


Definitions:

Menu Of Options

A selection or range of choices or alternatives offered to someone, often used in the context of decision-making strategies.

Complainant-Type Relationship

Pertains to a dynamic where one party regularly expresses dissatisfaction or grievances towards another, often seen in legal or organizational contexts.

Affirmations

Positive statements that are repeated to oneself in order to challenge negative thoughts and foster self-belief.

Evaluations

The process of assessing or judging the value, quality, or importance of something, often for the purpose of making decisions.

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