Zappos Strongly Monitors Its Twitter Feeds in Its Goal to Offer

question 23

Multiple Choice

Zappos strongly monitors its Twitter feeds in its goal to offer "WOW" customer service. In fact, some Twitter followers of Zappos were totally surprised to find out that Zappos had ordered them pizzas after they expressed their hunger in tweets. Zappos had gone well beyond traditional customer service. This incredible detail to potential customer needs demonstrates that Zappos has strong

• A) assurance.
• B) responsiveness.
• C) empathy.
• D) tangibles.
• E) reliability.

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