Michael Works on Developing Press Releases for a Nonprofit Organization

question 162

Multiple Choice

Michael works on developing press releases for a nonprofit organization looking for new ways to encourage recycling among consumers and businesses. Michael is engaging in

• A) strategic marketing.
• B) nonprofit-organization marketing.
• C) social entrepreneurship.
• D) social marketing.
• E) client marketing.

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Definitions:

Gaining Prestige

The process of acquiring respect, honor, or recognition from others within a social group.

Marginal Geographical Areas

Areas located at the periphery or edge of regions, often characterized by less favorable conditions for human habitation or agriculture.

Potlatch

On the northwestern coast of North America, a ceremonial event in which a village chief publicly gives away stockpiled food and other goods that signify wealth.

Conspicuous Consumption

The spending of money on luxury goods and services to publicly display economic power—the social status of the consumer.