Many Companies Use More Than One Marketing Channel to Distribute

question 257

Multiple Choice

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

• A) multiple channeling.
• B) strategic channel alliance.
• C) intensive distribution.
• D) multichannel distribution.
• E) market splitting.

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Definitions:

Sign Test

A non-parametric test used to determine if the median of a population differs from a specified value by examining the signs (+, -, =) of the differences rather than their magnitudes.

Matched Pairs Sample

A study design where subjects are paired based on certain characteristics or conditions, and then differences between pairs are examined for impact of a treatment or condition.

Frequency Distributions

An arrangement of values that shows the frequency with which each value occurs.

Population Median

The middle value of a dataset when it is ordered from the smallest to the largest, representing the central tendency of the population.