Why Is a Store's Location One of the Most Important

question 183

Essay

Why is a store's location one of the most important strategic retailing decisions?

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Definitions:

Prospect

A potential customer who has shown interest in a company’s products or services and is considered likely to convert into a paying customer.

Managing Customer Expectations

The process of understanding, influencing, and fulfilling the anticipated needs and perceptions of customers.

Product Performance

The evaluation of how effectively a product meets its intended purpose and satisfies customer needs.

Unrealistic Expectations

Expectations that are unreasonable or unattainable given the current circumstances or resources available.