When a Retailer Advertises a Product and Makes It Available

question 199

Multiple Choice

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

• A) direct selling.
• B) television home shopping.
• C) telemarketing.
• D) automatic vending.
• E) direct-response marketing.

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Definitions:

Market Price

The current price at which a good or service can be bought or sold in a given market.

Maximum Price

A price ceiling set by the government or a regulatory body, above which a product or service cannot be sold in the market.

Price Ceiling

A government-imposed limit on how high a price can be charged for a product, service, or commodity.

Government

Government is the system or group of people governing an organized community, often a state.