When a Marketer Makes an Effort in Promotion to Point

question 30

Multiple Choice

When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build ____ demand.

• A) primary
• B) secondary
• C) selective
• D) economic
• E) competitive

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Definitions:

Availability Bias

Decision-making based on recent information or events.

Previously Existing Value

Refers to a belief or principle that was held before a new experience, influence, or information was introduced.

Creativity Potential

The capacity within individuals or groups to generate unique ideas, solutions, or innovative approaches in problem-solving.

Organizational Culture

The system of shared beliefs, values, norms, and practices that shapes the behavior of individuals within an organization.