Examlex
Explain what product placement is and discuss its growing popularity within entertainment media.
Franchise Restaurant
A restaurant that operates under a licensed brand name, following specific operational guidelines set by the franchisor.
Build-a-Bear
Build-a-Bear is a retailer offering a unique interactive experience where customers can create personalized stuffed animals through an interactive process involving selection, stuffing, and customizing.
Impulse Buying
The act of making unplanned purchases based on sudden desires or feelings rather than careful thought.
Store Image
The perception or overall impression consumers have of a retail outlet based on its products, services, and atmosphere.
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