_____________ Is a Paid, Nonpersonal Communication About an Organization and Its

question 11

Multiple Choice

_____________ is a paid, nonpersonal communication about an organization and its products transmitted to a target audience through mass media.

• A) Personal selling
• B) Sales promotion
• C) Merchandising
• D) Advertising
• E) Public relations

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Definitions:

Anecdote

An anecdote is a short, personal story about a real incident or person, usually shared to illustrate a point or entertain.

Problem-cause-solution

A rhetorical structure that identifies a problem, analyzes the cause(s), and proposes one or more solutions.

Comparative Advantages

The ability of an entity to produce goods or services at a lower opportunity cost than others.

Chronological

Organized in order of time, typically from the earliest to the most recent.