Research Has Shown That Consumers Visit Websites, Blogs, and Online

question 29

Multiple Choice

Research has shown that consumers visit websites, blogs, and online forums to receive electronic word-of-mouth communication about goods, services, and companies primarily because the sites

• A) reduce risk and save search effort.
• B) provide images of the products.
• C) contain advertising messages.
• D) rely on the general public as reviewers.
• E) allow for anonymous communication.

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Definitions:

Preferred Suppliers

Vendors that are given priority due to their reliable quality, service, or pricing.

Unnecessary Duplication

Redundant processes or activities that do not add value, leading to inefficiency and wasted resources.

Refusal To Accept Shipments

The act of rejecting delivery of goods or products, typically due to issues related to quality, accuracy, or terms of a contract.

Buyer-supplier Satisfaction Matrix

A tool used to evaluate and improve the relationship between buyers and suppliers by mapping out satisfaction levels of both parties.