You Work for a Company That Is Marketing a New

question 199

Multiple Choice

You work for a company that is marketing a new line of bathing suits. These bathing suits have a unique style that differs from other bathing suits, and you want to spread awareness among consumers and spark their interest. The bathing suit will be sold in stores nationwide. Probably the best promotion mix elements to use in your integrated marketing communications strategy are

• A) personal selling and sales promotion.
• B) advertising and personal selling.
• C) advertising and sales promotion.
• D) public relations and sales promotion.
• E) personal selling and public relations.

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Definitions:

Well-Designed Jobs

Positions that are structured to effectively balance workload, offer clear responsibilities, and align with the employee's skills and interests, leading to increased satisfaction and productivity.

Employee Output

This term refers to the quantity and quality of work produced by an employee within a given time period.

Organizational Productivity

The measure of how efficiently and effectively a company or organization utilizes its resources to achieve its goals.

Job Description Approval

The process by which a job description is formally reviewed and ratified by relevant authorities or departments within an organization.