Scenario 17

question 110

Multiple Choice

Scenario 17.1 Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
Refer to Scenario 17.1. Toyota's television advertisements for the Venza are examples of

• A) publicity.
• B) institutional advertising.
• C) product advertising.
• D) comparative advertising.
• E) pioneer advertising.

---

Definitions:

Plantwide Overhead Rate

A single overhead absorption rate used throughout a factory or plant for allocating overhead costs to products.

Activity-based Costing

An accounting method that identifies the activities that incur costs and then assigns indirect costs to products based on their use of those activities.

Designing

The process of planning and creating something with a specific function or intention in mind.

Product-level Activity

Product-level activity refers to tasks or operations directly associated with a specific product, impacting its cost and production process.