Danielle Robinson, Account Representative for EXpert Advertising, Tells D'Orazio Tile

question 7

Multiple Choice

Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15%. This approach is an example of which of the following methods of determining advertising expenditure levels?

• A) Competitive parity
• B) Percent of sales
• C) Arbitrary
• D) Affordability
• E) Objective-and-task

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Definitions:

Chesapeake Colonies

The British colonies established in the Chesapeake Bay region, primarily Virginia and Maryland, known for their tobacco-based plantation economy.

Institution of Slavery

A social and economic system where individuals are owned by others, deprived of personal freedom, and compelled to perform labor or services.

Religion

A set of beliefs concerning the cause, nature, and purpose of the universe, especially when considered as the creation of a superhuman agency or agencies, usually involving devotional and ritual observances.

Chesapeake Colonists

Early settlers of the British colonies in the Chesapeake Bay area, primarily Virginia and Maryland, during the 17th century.