When a Copywriter and an Artist Combine the Copy with the Visual

question 117

Multiple Choice

When a copywriter and an artist combine the copy with the visual material for a television commercial, it usually is done through use of a

• A) parallel format.
• B) commercial layout.
• C) layout procedure.
• D) storyboard.
• E) visual-impact process.

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Definitions:

Process Costing

A costing method used in manufacturing where costs are allocated to batches of products, suitable for homogeneous products.

Conversion Costs

The total expenses of direct labor plus manufacturing overhead costs, spent in the process of transforming raw materials into completed goods.

Equivalent Units

A measure used in cost accounting to express the amount of work done by employees or machines in terms that allow for the comparison between completed units and units that are partially completed.

Process Costing

An accounting methodology that traces and accumulates direct costs, and allocates indirect costs, of a manufacturing process.