The _____ Design Element of an Advertisement Is Used to Attract

question 141

Multiple Choice

The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.

• A) illustration; layout
• B) headline; layout
• C) layout; design
• D) layout; storyboard
• E) signature; layout

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Definitions:

Parietal Lobes

Regions of the brain located behind the frontal lobes, involved in processing sensory information from various parts of the body, understanding spatial orientation, and language processing.

Occipital Lobes

The occipital lobes are the region of the brain located at the back of the head, responsible for processing visual information.

Frontal Lobes

Regions of the frontal cortex involved in higher cognitive functions, including problem-solving, emotional control, memory, and judgment.

Finke’s Principle

A concept proposed by Ronald Finke that suggests creative imagery involves the dynamic interaction of perceptual and conceptual processes.