One Way for a Company to Measure the Effectiveness of Its

question 132

Multiple Choice

One way for a company to measure the effectiveness of its publicity-based public relations efforts is to

• A) tabulate the equivalent in advertising dollars if the time and space were purchased.
• B) ask for return of reply cards.
• C) calculate market share increase.
• D) count the number of exposures in the media.
• E) conduct an environmental audit of media alternatives.

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Definitions:

Strategic Implementation

The process of executing strategies and plans to achieve organizational goals and objectives, involving the allocation of resources and alignment of team efforts.

Strategic Analysis

The process of analyzing the organization, the environment, and the organization’s competitive position and current strategies.

Core Values

Fundamental beliefs or principles that guide an organization's actions and decisions.

Appropriate Behaviour

Actions or conduct that are considered suitable or expected in a particular social or professional context.