Paid Personal Communication That Attempts to Inform and Persuade Customers

question 123

Multiple Choice

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called

• A) advertising.
• B) sales promotion.
• C) personal selling.
• D) target marketing.
• E) public relations.

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Definitions:

Organizational Culture

The collection of values, behaviors, beliefs, and norms that influences how individuals within an organization interact and work.

Ricardo Semler

A Brazilian businessman known for his innovative management practice of allowing employees significant autonomy and self-governance.

Organizational Culture

An assortment of mutual goals, values, attitudes, and customs that typify a specific institution or organization.

Allocation of Rewards

The process of determining how rewards, recognition, and resources are distributed among individuals or groups in an organization.