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Scenario 18.2 Use the Following to Answer the Questions

question 153

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Scenario 18.2
Use the following to answer the questions.
The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and JCPenney, through its own sales force. Kerry Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the United States. Kerry has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials that demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Kerry and other members of the sales force will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over.
Refer to Scenario 18.2. Presto appears to be using ____ to educate its sales force.

Definitions:

Absolute

A term typically used to describe something that is complete or total, often without limitation or qualification.

Infringed

To encroach upon someone’s rights or freedoms, or breach a law or agreement.

Reasonable Steps

Actions or measures that are considered sensible and proportionate in a given situation to achieve a specified outcome.

Welfare

A government program that provides financial aid to individuals or groups in need.