A Major Disadvantage of Personal Selling Is That It

question 21

Multiple Choice

A major disadvantage of personal selling is that it

• A) is not remembered as well by consumers as advertising messages are.
• B) cannot easily adjust the message to satisfy a customer's information needs.
• C) is very expensive per contact.
• D) does not provide immediate feedback.
• E) is not compatible with other promotional activities.

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Definitions:

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Categories of individuals, often distinguished by sociodemographic or genetic characteristics, used in the analysis of epidemiological and sociological research.

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