The Step of the Personal Selling Process in Which a Salesperson

question 124

Multiple Choice

The step of the personal selling process in which a salesperson contacts a potential customer is called

• A) making the presentation.
• B) cold calling.
• C) the preapproach.
• D) the approach.
• E) prospecting.

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Definitions:

Fear Of Failure

The apprehension or anxiety experienced when one anticipates not achieving success, which can affect motivation and performance.

Physiological Component

The aspects of a biological system or function that are physical and chemical in nature, such as the body's response to stimuli.

Emotional Experience

The array of feelings arising from stimuli or situations that an individual encounters, encompassing reactions such as joy, sorrow, fear, and anger.

Behavioural Component

In psychology, relates to the actions or reactions of an individual in response to external or internal stimuli.