If Green Giant Wants to Provide Its Resellers with a Secondary

question 155

Multiple Choice

If Green Giant wants to provide its resellers with a secondary incentive to stimulate repurchases after an initial consumer coupon campaign for its latest product, it can offer resellers a sum of money for each unit purchased. This type of sales promotion is a

• A) buying allowance.
• B) count-and-recount allowance.
• C) scan-back allowance.
• D) buy-back allowance.
• E) coupon follow-up campaign.

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Definitions:

Jean Piaget

A Swiss psychologist known for his pioneering work on the development of children's cognitive development and his theory of cognitive development stages.

Cognitive Systems

Complex systems that involve thought, perception, memory, and decision-making processes within the brain.

Projection

A psychological defense mechanism where individuals attribute their own unacceptable thoughts, feelings, or motives to another person.

Superego

In psychoanalytic theory, the part of the personality that represents moral standards, conscience, and the ideal self.