The Limitations in Using Publicity-Based Public Relations Tools Stem Primarily

question 148

Multiple Choice

The limitations in using publicity-based public relations tools stem primarily from the fact that

• A) marketers alter the length of publicity releases.
• B) publicity is never properly managed by media personnel.
• C) media personnel consider only unfavorable messages as newsworthy.
• D) it is time-consuming to convince media personnel that the information is newsworthy.
• E) media personnel control the content of the communication.

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Definitions:

Atrial Depolarization

The electrical activation of the atria of the heart, leading to atrial contraction and the initiation of the heartbeat.

Atrial Repolarization

The process of the heart's atrial muscle cells returning to their resting state after contraction, typically hidden in an EKG by the ventricular depolarization wave.

Threshold

The minimum level of stimulation required to trigger a neural impulse or a response in a sensory system.

Absolute Refractory Period

Portion of the action potential during which the membrane is insensitive to all stimuli, regardless of their strength.