Naomi Spoor Works for IBM as a District Manager and Travels

question 178

Multiple Choice

Naomi Spoor works for IBM as a district manager and travels frequently for business. She enjoys fashion and is always dressed in a stylish suit with stiletto heels. She's an avid reader of fashion blogs and magazines and shops the high-end stores in New York City, Boston, Chicago, or Los Angeles when she's in those locations as part of her corporate travel. Naomi's favorite brand of shoe is Christian Louboutin, which features the distinctive red sole. Although the shoes cost over $900 per pair, Naomi has between four and six pairs in her closet and believes they are the most stylish and comfortable dress shoe. She also likes the subtle feature of the red soles, which are very distinctive and signify that the shoes are expensive and made by the famous French designer. Which of the following best describes Naomi's purchasing style for the Christian Louboutin shoes?

• A) Prestige-sensitive
• B) Value-conscious
• C) Price-conscious
• D) Quality-conscious
• E) Economy-sensitive

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Definitions:

New Buy

A purchasing situation characterized by a customer buying a product or service for the first time, often involving extensive decision-making and research.

Reverse Auctions

A buying process where sellers bid to provide goods or services to a buyer, with prices typically decreasing as the auction progresses.

Downward Pressure

A situation in which there is a driving force causing prices or values to decrease, often seen in markets or economics.

Buyers

Individuals or entities that purchase goods or services.