Advertisements for Suave Shampoos Emphasize That Other Shampoos May Cost

question 117

Multiple Choice

Advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave. In this example, Suave is competing on the basis of

• A) product attributes.
• B) product performance.
• C) product price.
• D) available selection.
• E) product packaging.

---

Definitions:

Placebo Effects

Observable or measurable changes in health or behavior resulting from the administration of a placebo, demonstrating the power of belief and expectation in the healing process.

Double-blind

A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias in the results.

Attention Deficit Disorder

A mental health disorder characterized by a persistent pattern of inattention and/or hyperactivity-impulsivity that interferes with functioning or development.

Control Drug

Control Drug often refers to a regulated substance whose manufacture, possession, and use are governed by law due to the potential for abuse or harm.