Running a Big Sale in Order to Generate Enough Cash

question 170

Multiple Choice

Running a big sale in order to generate enough cash flow to pay creditors is typical in a situation in which a firm's primary pricing objective is

• A) keeping the status quo.
• B) profit.
• C) survival.
• D) market share.
• E) recovery.

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Definitions:

Consumer Goods

Physical products purchased by consumers for personal or household use.

Technology

The application of scientific knowledge for practical purposes, especially in industry and improvements in tools, machines, techniques, and software.

Productivity

Productivity measures the efficiency of production, often quantified as the ratio of output produced to the input used in the production process.

Technology

The application of scientific knowledge for practical purposes, especially in industry, which drives innovation, efficiency, and economic development.