Which Pricing Objective De-Emphasizes Price and Can Lead to a Climate

question 127

Multiple Choice

Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?

• A) Status quo
• B) Return on investment
• C) Market share
• D) Survival
• E) Cash flow

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Definitions:

Paying Customer

An individual or entity that exchanges money for goods or services.

Price Management

The strategic process of setting, adapting, and potentially negotiating prices of products or services to achieve financial goals.

Services

Offerings, advantages, or pleasures provided for purchase that are fundamentally non-material and do not lead to acquiring ownership of any item.

Future Services

Anticipated or planned services intended to be introduced or enhanced in the future to meet emerging customer needs.