When Mia and Shane Are Planning Their Honeymoon, Their Travel

question 89

Multiple Choice

When Mia and Shane are planning their honeymoon, their travel agent tells them that if they buy a special package, their trip to Paris will include meals, tickets to the theater, and a rental car in addition to airfare and a hotel. This is an example of the use of

• A) multiple-unit pricing.
• B) bundle pricing.
• C) prestige pricing.
• D) price lining.
• E) price packaging.

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Definitions:

Project Profitability Index

The Project Profitability Index is a financial metric used to evaluate the attractiveness of an investment or project, calculated as the present value of future cash flows divided by the initial investment.

Investment Proposals

Formal suggestions or plans put forward for consideration, relating to the allocation of resources to generate financial gains.

Preference

In finance, this term relates to shares or securities that have priority over common shares in the payment of dividends and upon liquidation.

Profitability Index

A calculation that determines the relative profitability of an investment, calculated by dividing the present value of future cash flows by the initial investment cost.