Trying to Obtain Sanctions Against Countries That Tolerate Product Piracy

question 94

Multiple Choice

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international marketers trying to stop product piracy?

• A)joint ventures.
• B)lobbying activities.
• C)legal action.
• D)product policy options.
• E)communication options.

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Definitions:

Consistent Message

Communication that is uniform and coherent across all marketing channels, ensuring that the brand's image and values are reinforced with each consumer interaction.

Promotion Alternatives

Different strategies companies use to market their products or services to consumers or other businesses.

Promotional Mix

The combination of marketing tools used by a business to execute its marketing strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.