Examlex
One of the most popular franchise plans used in international marketing is _____ where the franchiser gives the franchise to a local entrepreneur who in turn sells local franchises within a territory.
CRM
Customer Relationship Management, a strategy for managing an organization's interactions with current and potential customers, often using data analysis about customers' history with a company to improve business relationships.
GPS
The Global Positioning System, a satellite-based navigation system that allows users to determine their precise location (latitude, longitude, and altitude) anywhere on Earth.
RFID
Radio Frequency Identification, a technology used to automatically identify and track tags attached to objects using electromagnetic fields.
SCM
Supply Chain Management, the oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.
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