Examlex

Solved

One of the Most Popular Franchise Plans Used in International

question 16

Multiple Choice

One of the most popular franchise plans used in international marketing is _____ where the franchiser gives the franchise to a local entrepreneur who in turn sells local franchises within a territory.


Definitions:

CRM

Customer Relationship Management, a strategy for managing an organization's interactions with current and potential customers, often using data analysis about customers' history with a company to improve business relationships.

GPS

The Global Positioning System, a satellite-based navigation system that allows users to determine their precise location (latitude, longitude, and altitude) anywhere on Earth.

RFID

Radio Frequency Identification, a technology used to automatically identify and track tags attached to objects using electromagnetic fields.

SCM

Supply Chain Management, the oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.

Related Questions