With Respect to a Brand Name Changeover Strategy, the _____

question 17

Multiple Choice

With respect to a brand name changeover strategy, the _____ strategy ties the new global brand name to the existing local brand name.After a transition period, the old name is dropped.

• A)transparent forewarning
• B)summary axing
• C)fade-in/fade-out
• D)pyramid focusing
• E)parallel dimension

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Definitions:

Intimate

In a business context, this refers to a close, personal, and detailed understanding of a customer's needs, wants, and preferences.

Personal

Relating to an individual or their private life, interests, or characteristics, often as distinct from their public or professional identity.

Social

Pertaining to society or its organization, often relating to human interaction and community.

Private

Pertaining to or intended for the use of an individual or group not accessible by the general public or outside the organization.