One of the Pitfalls That a Global Marketer Can Run

question 38

Multiple Choice

One of the pitfalls that a global marketer can run into is _____.This would occur when too much adaptation to the local market occurs and the brand becomes vulnerable to losing its unique foreigness.

• A)overcustomization
• B)micro-managing
• C)technocracy
• D)group think
• E)overstandardization

---

Definitions:

Not-for-Profit Entities

Organizations that operate for purposes other than to make a profit, focusing on social, educational, or charitable activities.