If Prospective Customers Are Contacted and Shown Commercials for the New

question 92

Multiple Choice

If prospective customers are contacted and shown commercials for the new product and existing brands (then asked to state attitudes and preferences of what they have seen) , then the marketing research entity will probably have conducted a(n) _____ instead of a full test market.

• A)thought panel
• B)laboratory test market
• C)internet exposure technique
• D)preferred patron experiment
• E)break-even analysis

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Definitions:

Marginal

Refers to the change or difference in an economic variable when altering another variable by a small or marginal amount.

Welfare Dependency

A situation where individuals or families continually rely on government welfare programs for their income over long periods, rather than seeking employment.

Billionaires

Individuals whose net worth or wealth is equal to or exceeds one billion units of a currency.

Income

The financial earnings received by an individual or entity, typically measured over a set period of time, from work (wages) or investments (interests, dividends).