Laila Recently Made a Sales Presentation on "The Benefits of Investing

question 60

Multiple Choice

Laila recently made a sales presentation on "The Benefits of Investing in Frank Jenson Mutual Funds." The seminar was well received, and Laila attributed its success to a careful analysis of the audience's psychographic characteristics. Which of the following characteristics did Laila most likely infer from the analysis?

• A) The majority of the audience believes in living a secured old age.
• B) The majority of the audience is Christian.
• C) The majority of the audience earns $200 per day.
• D) The majority of the participants are Asian.
• E) The majority of the participants are women.

---

Definitions:

Markup

Markup refers to the difference between the cost of a good or service and its selling price, expressed as a percentage over the cost.

Cost-Plus Approach

A pricing strategy where a fixed percentage or a fixed amount is added to the cost of producing a product to determine its selling price.

Markup

The amount added to the cost price of goods to cover overhead and profit.

Selling Expenses

Costs incurred directly from the sale of goods or services, including advertising, sales commissions, and the salaries of sales staff.