_________ Are Employees from All Functional Areas and Levels of the Organization

question 33

Multiple Choice

_________ are employees from all functional areas and levels of the organization who interact with the system, either directly or indirectly.

• A) Programmers
• B) Systems analysts
• C) Technical specialists
• D) Users

---

Definitions:

Marketing Concept

A business philosophy suggesting that satisfying customer needs and wants is the key to achieving organizational goals.

Sales Orientation

A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.

Marketing Analytics

The method of evaluating, controlling, and examining marketing achievements to enhance efficiency and improve the return on investment (ROI).

Distribution Factors

The elements that influence the distribution of goods from manufacturers to consumers, including transportation, warehousing, and retail channels.