A Major Reason That Marketers Are Concerned with What People

question 35

Multiple Choice

A major reason that marketers are concerned with what people say about a product is that word-of-mouth communication:

• A) tends to be more powerful than information received on formal promotion channels.
• B) is easier to control by the marketer than other means of communication.
• C) is not as effective as advertising.
• D) can be purchased relatively inexpensively by the marketer.

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Definitions:

Public Life

Activities or roles held in the public sphere, outside of the private domain, involving governance, policy-making, or civic engagement.

Revolution

A fundamental and often sudden change in political power and political organization, usually occurring when the population revolts against current authorities.

Owen

Robert Owen was a Welsh textile manufacturer, philanthropic social reformer, and one of the founders of utopian socialism and the cooperative movement.

Communitarianism

Social reform movement of the nineteenth century driven by the belief that by establishing small communities based on common ownership of property, a less competitive and more individualistic society could be developed.