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We can divide time into the following categories; flow time, occasion time, deadline time, leisure time, and time to kill. During which of these times are we the most and least receptive to marketing messages?
Cognitive Representations
Mental models or symbols that individuals use to understand and interpret the world around them.
Consensus
A general agreement among the members of a group or community.
Averaging
A statistical method used to combine or consolidate multiple values or measurements into a single mean or average value.
Risky Shift
The tendency for groups to make decisions that are more extreme, including riskier or more cautious, than the initial leanings of its members.
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