Robert, Larry, and June Formed a Marketing Study Group

question 99

Multiple Choice

Robert, Larry, and June formed a marketing study group. Robert was an expert in research, Larry in consumer behaviour and sociology, and June specialized in integrated marketing communications. How did each influence the study group?

• A) Robert and Larry are heterophilous and June is homophilous.
• B) Larry is polymorphic while Robert and June or monomorphic.
• C) All three are generalized influencers as they all focus on marketing.
• D) Robert, Larry, and June are monomorphic because sociology does not impact marketing.

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Describes someone or something that is not friendly or forthcoming; cool and distant.

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The value and strength of a brand in the marketplace, based on consumer perceptions, recognition, and loyalty.

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