In 2006, Sony Launched a Program in Which It Hired

question 104

Multiple Choice

In 2006, Sony launched a program in which it hired a person to pretend he was a huge PSP fan. The person created a hip-hop song, a YouTube video, as well as a website dedicated to his love for Sony's PSP (called alliwantforxmasismypsp.com) . This is an example of:

• A) fraudulent marketing.
• B) YouTubing.
• C) sock puppeting.
• D) podcasting.

---

Definitions:

Blue-Collar Worker

A term used to describe employees who perform manual labor, typically in industrial or maintenance sectors.

Stability Strategy

A corporate strategy focused on maintaining current operations without significant growth or reduction, aiming to preserve the existing business model and market position.

Early Retirement

Early retirement is the decision to leave the workforce before the conventional retirement age, often influenced by personal savings, pension plans, or health considerations.

Task-Analysis Inventory

A systematic collection and examination of data related to the tasks performed in a specific job, aiming to understand the skills and actions required.