High Involvement with a Product Decision Is More Likely to Lead

question 48

True/False

High involvement with a product decision is more likely to lead to brand loyalty than low involvement.

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Definitions:

Affective Discrepancy

A psychological term referring to a gap or difference between felt emotions and expressed emotions.

Behavioral Discrepancy

The divergence or inconsistency between expressed behaviors and expected or normative behaviors.

Cognitive Discrepancy

A state of psychological discomfort caused by holding two conflicting thoughts, beliefs, attitudes, or values at the same time.

Employing Confrontation

The strategy of directly addressing and engaging with opposing forces or challenges.