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Research Has Shown That at Least Three Emotional Dimensions Have

question 51

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Research has shown that at least three emotional dimensions have been identified in commercials. Two of these emotional dimensions are pleasure and arousal. What is the third emotional dimension?


Definitions:

In-Store Restaurants

In-store restaurants refer to dining facilities located within retail stores or shopping centers, offering shoppers the convenience of eating without leaving the premises.

Limited-Line Store

Retail outlets that offer a narrow product line with deep assortments within those lines.

Women's Lingerie

Women's underwear and nightclothes, often designed to be appealing or erotic.

Scrambled Merchandising

A retail strategy where stores carry a wide variety of unrelated product categories to attract a broader customer base.

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