How Are Psychographics Distinct from Demographics, and Why Are Psychographics

question 86

Essay

How are psychographics distinct from demographics, and why are psychographics necessary to better understand marketing and consumer behaviour?

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Definitions:

Rooting Reflex

Turning the mouth and head toward stroking of the cheek or the corner of the mouth.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Involuntary Responses

Reflex actions or responses that occur automatically without conscious decision, such as blinking or sneezing.

Rooting Reflex

An automatic response seen in newborn babies, who turn their face toward a touch on their cheek and open their mouth to "root" for a nipple.