Lane Was Required to Do a Research Project for a Marketing

question 121

Multiple Choice

Lane was required to do a research project for a marketing class. He selected 100 people and put them into two groups at random. Everyone in both groups tasted a candy made in Turkey. The candy was not as sweet as the subjects expected. The first group then saw an ad that emphasized how sweet the candy was compared to other candy from Turkey. The second group did not see the ad. According to the postexperience advertising effect, what difference between the two groups should Lane expect?

• A) Both groups will report the candy as being not sweet.
• B) The first group will state that the candy is sweeter than will the second group.
• C) The second group will state that the candy is sweeter than will the first group.
• D) The postexperience advertising effect would give Lane no information to form an expectation.

---

Definitions:

Life Expectancies

The average period that an organism is expected to live, often calculated based on statistical averages from a particular society or country.

Gender Equality

The state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making.

Pro-feminist

Referring to individuals, typically men, who support feminism and feminist causes, advocating for gender equality and the dismantling of patriarchy.

Christian Ministry

Christian Ministry involves the service and religious duties carried out by individuals or groups, particularly in Christian contexts, to spread faith, provide care, and support communities.