What Is Sensory Overload? Give an Example

Question

Examlex · Accepted Answer

The Answer is Sensory overload refers to the notion that consumers are exposed to far more information than they are able or willing to process.
Examples may vary. For example:
In our society, much of this bombardment comes from commercial sources, and the competition for our attention is increasing steadily. The average adult is exposed to about 40 000 pieces of advertising information every single day. Many younger people in particular have developed the ability to multitask, or process information from more than one medium at a time as they attend to their cell phones, TV, instant messages, and so on. One study observed 400 people for a day and found that 96 percent of them were multitasking about a third of the time they were using media.

What Is Sensory Overload? Give an Example

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