Some Theorists Do Not Include Income in Their Measure of Social

question 37

Essay

Some theorists do not include income in their measure of social class, arguing that it is unnecessary. Defend this point of view and also explain why income is added when measuring social class in marketing.

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Definitions:

Compatibility

The extent to which two or more things are able to exist or perform together in combination without conflict or inconsistency.

Late Majority

A segment of consumers that adopt new products or technologies after the average member of society, often cautious and skeptical about innovations.

Late Adopters

Individuals or groups who adopt new technology, innovations, or ideas after the majority of people have done so, often cautious and skeptical about new innovations.

Innovators

Individuals or entities that introduce new ideas, methods, or products, often pioneering change and progression in their field.