In Advertising Terms, A(n) ________ Refers to a View or Exposure

question 79

Multiple Choice

In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.

• A) node
• B) impression
• C) connection
• D) reference

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Definitions:

Future Sales Volume

An estimation of the quantity of goods or services that a company expects to sell in a future period.

Marketing Mix

The mix of elements a company can manage to encourage consumers to buy its offerings, commonly recognized as the 4Ps: product, price, place, and promotion.

Market Forecast

The projection or estimation of future market trends, sizes, and characteristics based on current and historical data.

Sales in An Industry

The total volume or value of all products or services sold within a specific industry over a certain period.