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Humorous ads receive attention, but many times the humor distracts from the promotional message.
Specific roles
Defined functions or responsibilities assigned to individuals within a group, organization, or social structure.
Emotional support
The provision of reassurance, acceptance, and encouragement in times of stress, contributing to an individual's emotional well-being.
Primary groups
Small, close-knit, and usually face-to-face social groups in which relationships are personal, intimate, and enduring.
Reference groups
Groups that individuals compare themselves to for the purpose of evaluating their behaviors, attitudes, and values.
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