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The local Harley-Davidson motorcycle outlet has special events on Saturday mornings that involve vintage bikes exhibitions and free goods. Some people travel more than 100 miles on their Harleys to be there almost every Saturday. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.
Corporate Culture
The shared values, beliefs, attitudes, and practices that characterize an organization and guide its employees' behavior.
Transformational Leaders
Leaders who inspire and motivate followers to exceed their own interests for the good of the organization, often by fostering a vision and challenging the status quo.
Attraction-Selection-Attrition (ASA) Theory
A theory in organizational psychology that explains how organizations and their members are aligned, suggesting that organizations attract, select, and retain individuals with similar personalities and values.
Organizational Values
The core principles and beliefs that guide the behaviors and decision-making processes within an organization.
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